RECENT PROFESSIONAL EXPERIENCE | (2013-2023)

Press Ganey | South Bend, IN | April 2023 – present

Managing Director

Partner with clients to drive growth, engage the workforce, improve safety, and deliver better experiences for patients, employees and providers.

  • Bring together the right mix of people and technology to solve complex business challenges for healthcare executives
  • Identify growth opportunities within strategic health system accounts

Reputation
San Ramon, CA | January 2020 – February 2023

Head of Consumer and Patient Experience, North America (2021-present)
Head of Strategy, Healthcare and Life Sciences (2020-2021)
Led a cross-functional team to develop sales strategies and product use cases for a leading experience management platform.

  • Drove higher adoption of CX/PX products and services by collaborating with internal teams (product, data science, sales, marketing) to share customer requirements and industry knowledge resulting in 100% client retention for assigned accounts
  • Identified opportunities to translate business and consumer needs into end-to-end, innovative digital solutions; led strategic consulting to maximize value, increase acquisition and improve experience, resulting in 24x growth of consulting business YoY
  • Developed and implemented a strategic plan to meet business goals for the healthcare vertical resulting in 24% revenue growth YoY
  • Developed executive-level messaging and value proposition to target buyer personas in the 25 largest U.S. health systems and delivered industry thought leadership content including 9 bylines in industry publications, 15 keynotes at national conferences, and 20+ client case study webinars
  • Achieved 100% attainment of all quarterly performance goals for every quarter worked
  • Fostered a high-performing team culture of mentoring, coaching and encouraging continuous talent development; achieved a 5-star rating on leadership evaluation from team and colleagues

Ascension
St. Louis, MO | June 2015 – January 2020

Senior Director, Digital Consumer Experience (2018-2020)
Senior Director, Digital Strategy (2015 – 2018)
Director, Digital Strategy (2015 – 2017)
Led a national team to build digital products and generate revenue for one of the largest health systems in the U.S.

  • Developed a comprehensive roadmap for consumer digital ecosystem with third party systems, products, and partners including a $40 M techstack that integrated elements of CMS, CRM, EMR, MDM, CXM and BI platforms
  • Identified opportunities to improve experience for consumers, patients, employees, and providers; collaborated across business functions to gather requirements for products and integrations, resulting in a 198% improvement in online conversions YoY
  • Brought together 50+ technologies and 140+ disparate digital patient experiences into the first unified consumer digital platform to deliver value for the organization at scale
  • Served as an executive advisor, distilling complex experience data into meaningful analysis and actionable insights while maintaining data integrity and comprehension
  • Founded a Digital Center of Excellence by bringing together together disparate teams across 23 states supporting various digital products types into one, cohesive department – leading to efficiencies of scale and >200% improvement in online engagement YoY
  • Supervised six direct reports and a national team of more than 24 FTEs

Mallinckrodt Pharmaceuticals
St. Louis, MO | 2012 – 2015

Manager, Web and Digital Media
Developed strategy and oversaw all corporate and commercial digital projects for a global biosciences company.

  • Navigated complex pharmaceutical regulations to deliver a compliant digital portfolio of >1,000 products in 13 languages and 6 regions
  • Developed online platforms and launched digital products to attract B2B customers, inform global employees and recruit qualified candidates
  • Spearheaded critical M&A activities including pre-and-post-merger digital integrations, employee digital communications and investor updates for three acquisitions of more than $10 B in value
  • Successfully launched digital platforms and products, meeting aggressive deadlines while staying within budget, and exceeding key performance targets by 50%
  • Supervised three direct reports and managed dozens of vendors, contractors, agency and developer partners, meeting or exceeding all performance goals and product delivery targets

Reliv International
Chesterfield, MO | 2010 – 2012

Digital Marketing Strategist
Drove sales and marketing growth through digital strategy for a global healthy lifestyle company.

  • Developed the organization’s social media strategy and blog platform; increased brand awareness via presence on 14 social media platforms
  • Revitalized CRM campaigns including email communications and product landing pages
  • Spearheaded digital campaigns for national product launches; exceeded goals by >50%
  • Supervised one employee and spearheaded a social media task force of six

PREVIOUS PROFESSIONAL EXPERIENCE | 2000-2013

  • AnnieHarm, Digital Strategy Consultant (2005-2013)
  • Crider Health Center, Manager of PR and Marketing (2009-2010)
  • Rosati-Kain, Director of Marketing and Recruitment (2006-2009)
  • Law Office of Maryanne Newman and William Buchholz, Legal Assistant (2000-2006)

EDUCATION

BA, Media Communications + Minor, Journalism | Webster University | St. Louis, MO
MBA + Minor, Data Science FKA Business Intelligence and Analytics | Capella University | Minneapolis, MN

AWARDS

2015 Siteman Cancer Center Fundraising Award
2014 Catalyst Award
2013 St. Louis Business Journal’s “30 Under 30″
2012 FOCUS St. Louis, Coro Women in Leadership
2012 Bronze Quill, Award of Merit
2011 IABC President’s Award

BOARDS & VOLUNTEER WORK

Executive Advisory Board, Hedy & Hopp (2023)
President’s Advisory Board, St. Louis University of Health Sciences and Pharmacy (2023)
Executive Advisory Board, Reputation (2019-2020)
Board of Directors, IABC (2006-2015)
Board of Directors, Headway Clubhouse (2010-2011)
R-K Tournament of Champions, Chair (2005-2012)
R-K Golf Tournament, Chair (2006-2008)